The advent of e-readers has revolutionized how people read. In seconds, readers can have a new book in hand. What has not changed is the fact that they have to know that a book exists before they can want it. “In the end, the challenge still is, how does a reader find that story or author in the first place?” says book marketing consultant Kirsten Cappy ’92.
Cappy has made it her business to focus on this question and come up with innovative answers over and over again as she works to help put interesting literature in the hands of children and educators through her company, Curious City. Located in Portland, Maine, Curious City primarily seeks to get good books read and used. The aim is to create and inspire curious children while supporting the admirable work of authors and illustrators, she says.
“I know from my own reading life that a story can grow our curiosity, sense of the world, and sense of ourselves in ways that no other experience can,” says Cappy, who majored in anthropology at Wheaton. “My work at Curious City is about creating instances where those critical connections between a child and a book have the opportunity to happen.