The mission of Marketing and Communications is to advance the reputation and brand of Wheaton College through marketing, communications and branding initiatives. Key priorities include planning, developing and implementing comprehensive and integrated marketing strategies that support the priorities of the College’s Strategic Plan.
In collaboration with multiple stakeholders across campus, Marketing and Communications coordinates all major marketing efforts designed to enhance the image and extend the reach of the College to external audiences. By ensuring consistency of messaging and brand impact, our team encourages community advocacy to effectively engage all of our audiences in support of institutional goals.
Marketing & Communications consists of the departments of Communications, Integrated Marketing and Web & Interactive.
At the heart of any high-performing organization are guiding principles and values that align strategic intentions with day-to-day operating practices. These guiding principles shape every expression of the brand, from the website to printed flyers to email communications to in-person interactions.
Below are key documents, templates, recommendations and links to brand resources. Additional resources for faculty, staff and students are available on InsideWheaton.
- Wheaton Brand Guidelines (pdf)
- Brand Toolkit One-Pager (pdf)
- Editorial Guidelines (pdf)
- Social Media Accounts, Cover Photos and Gifs
- Vendor Licensing Form
- Zoom Virtual Backdrops
Evolving Wheaton’s Brand