Anyone who knows me knows that I love taking selfies. Who doesn’t love holding that smartphone and taking as many shots as necessary to get that perfect, flattering angle and lighting?
So, of course, I was game when I walked into Fanautical, an apparel store, and saw the invitation from a fish called Louie. The four-foot-tall re-creation of the store’s logo stands near the entrance with a sign that asks customers to take a selfie with him, post it on social media and get a 15 percent discount.
The idea came courtesy of Wheaton students, who offered Fanautical owner June Wooding strategies to draw customers during their “Marketing” course, which is part of the college’s newest major, business and management.
Louie also doubles as a costume that can be worn to draw attention during events at the busy Foxboro, Mass., location, which is just steps from where the Patriots football team plays and a few miles from campus. [Read more...]