Wheaton College Norton, Massachusetts

Taking care of business

My selfie with “Louie”

My selfie with “Louie”

Anyone who knows me knows that I love taking selfies. Who doesn’t love holding that smartphone and taking as many shots as necessary to get that perfect, flattering angle and lighting?

So, of course, I was game when I walked into Fanautical, an apparel store, and saw the invitation from a fish called Louie. The four-foot-tall re-creation of the store’s logo stands near the entrance with a sign that asks customers to take a selfie with him, post it on social media and get a 15 percent discount.

The idea came courtesy of Wheaton students, who offered Fanautical owner June Wooding strategies to draw customers during their “Marketing” course, which is part of the college’s newest major, business and management.

Louie also doubles as a costume that can be worn to draw attention during events at the busy Foxboro, Mass., location, which is just steps from where the Patriots football team plays and a few miles from campus. [Read more...]

A show of hands

colorful-reaching-handsRaise your hand if you think that this political season has been one of the most strangely interesting ones that you’ve seen in a very long time. Whether you are a Republican, Democrat or an independent—and no matter what your political views are—this likely is the one thing that we can all agree upon.

Of course, the political arena is always a challenging place to be. In this issue of the magazine, we feature a student and two alums who have taken on the challenge and placed themselves right in the center of the action in varied ways.

[Read more...]

#writing

English professor explores complexities of communicating in the 21st century

Wheaton College Professor Lisa LebduskaThe fact that words have power has always been the case, but now, with the advances in digital communication, that power is magnified. How does the ease of communication and the speed and distance with which words can travel and mutate influence written communication and writing as a genre? Professor of English Lisa Lebduska, whose area of scholarship focuses on writing studies, explores how digital technologies impact the way writing is taught, learned and used. During the spring semester at Wheaton, she delved into these issues through her “Advanced Writing: Digital Controversies” course, which required students to consider the complexity of communicating in the 21st century and to write about it using various means—print and digital.

First, talk about your overall area of scholarship. [Read more...]

Enjoying the view

By the time you read this, fall will be a distant memory. The lovely yellows, oranges and reds of autumn will have been replaced by bare tree limbs and maybe a sprinkling of the white stuff of winter.

This year, I may not mind so much because fall on campus was so absolutely amazing in its display of foliage. For weeks it was as though we were all living in one of those postcard photos where the fall landscape is perfectly mirrored in a lake and everything seems so serene in a blanket of beauty.

The images will keep me happy for some time—at least until our first blizzard. We’re hoping they do the same for you. So, here are some photos of the best of the season for you to hang onto all winter. You’re welcome. [Read more...]