Marketing

Marketing is the cornerstone of all business—indispensable in helping organizations build brand awareness and attract customers.

Wheaton College’s Marketing Major, offered through the Business and Management Department, will prepare you to enter a dynamic field with ample career possibilities. With your passion for creativity, data and innovation, you’ll learn how to develop marketing campaigns that shape consumer behavior, influence purchasing decisions, and drive business growth through real-world consulting projects and immersive learning experiences. You’ll design a unique educational experience that aligns with your interests through electives covering creative development, analytics, and psycho-social trends. Through your required internship, you’ll expand your marketing understanding and take your learnings beyond the classroom.

The Marketing Minor introduces you to marketing fundamentals across three areas–creative development, analytics and psycho-social trends. You’ll gain essential knowledge of the core principles of marketing through an interdisciplinary course of study.

Major

Minor

Courses

Core Courses


  • ECON 102 Introduction to Microeconomics
  • MGMT 111 Fundamentals of Business
  • MGMT 210 Business and Management Responsibility
  • MGMT 255/ECON 255 Corporate Finance
  • MGMT 230 Marketing
  • MGMT 398 Marketing Strategy
  • MGMT 398 Consumer Behavior
  • MGMT Senior Seminar


Plus choose one from the following:

  • MATH 141 Introductory Statistics
  • MATH 151 Introduction to Data Science
  • PSY 141 Statistics for the Social Sciences
  • SOC 141 Statistics for Social Sciences
  • MGMT 141 Statistics for Social Sciences



Elective Courses

An additional four interdisciplinary courses

  1. One course in Digital Tools and Data Analysis
  2. One course in Content Creation and Production
  3. One course in Cultural Theory
  4. A second course in Digital Tools and Data Analysis or Content Creation and
    Production

Alumni in Marketing

Wheaton alumni serve in a variety of marketing roles that help elevate their business or organization. Here are a sample of positions held by our graduates:


Integrated Marketing Manager
Ancestry
San Francisco, CA

Head of Marketing
Bancroft Wines Ltd.
London, UK

Senior Marketing Manager
DoorDash
San Francisco, CA

Director, Consumer Strategy and Segment Marketing
Fidelity Investments
Boston, MA

Partner Marketing Manager, Google Cloud
Google
New York, NY


Multicultural Marketing Coordinator
HBO
New York, NY

Senior Director, Marketing and Account Strategy for Fashion and Luxury
Hearst Magazines
New York, NY

Senior Vice President, Marketing and Engagement
Imagine Pediatrics
Boston, MA

Marketing Manager, Global Strategic Marketing
Johnson & Johnson
New Brunswick, NJ


Marketing Director
MassMutual
Boston, MA

Senior Manager, Integrated Marketing
Paramount
New York, NY

Marketing Manager Foodservice Innovation
PepsiCo
Purchase, NY

Director of Product Marketing
Planet
San Francisco, CA

Business Development Marketing Analyst
UnitedHealth Group
Minnetonka, MN


WheaGo Global

The WheaGo Global First-Semester Study Abroad program kick-starts your college career in one of the world’s great cities, immersed in an exciting cultural adventure and focused on your top academic interests.

First-semester business study in Australia

Get down to business by spending your first semester in one of the world’s economic power centers at the International College of Management Sydney.

See courses offered

More about WheaGo Global

Department

Offered by the Business and Management department.