Wheaton College Norton, Massachusetts

Newsmakers: Elle Morris ’90

Beautiful business: Morris goes to Mumbai

Elle Morris ’90 (above, right)

Elle Morris ’90 (above, right)

In October 2010, Elle Morris ’90, vice president/general manager of LPK Beauty, traveled to India with a colleague to do in-home research with women in the slums of Mumbai, India. The objectives of the trip were to understand women’s beauty and feminine care habits, daily routines, and dreams and aspirations. Morris says: “It was an incredible learning experience as well as a humbling one. These women’s lives are so different from our own. They have limited access to Mumbaiwater. They must get up at 4 a.m. in the morning and fill buckets, as it is only available for two hours a day, and then boil it. They live on $2 a day. There are no toilets in their home. I could go on and on. Yet they have joy that most Americans do not. We have a duty to market to developing markets in a responsible way, ensuring that what we export meets their needs and is biodegradable.” Morris is responsible for overseeing the general business development of LPK Beauty. She provides strategic oversight as its chief customer officer on hair care, feminine care and beauty brands, and helps to build, expand and revitalize brands around the globe. She is scheduled to speak about her India trip at the HBA Global Expo conference in New York City in June.