Archive for June, 2009

• Strategic recommendations: An emphasis on humanity and personality

  June 25, 2009 David Caldwell
  Another selection from White Whale's strategic recommendations for the renovated Wheaton web site: "What differentiates Wheaton, in the end, is not the beauty of its buildings or the pedigrees of its faculty (although both of those are impressive)— it’s the … Continue reading → More »

• Beauty is more than skin-deep

  June 20, 2009 Colleen Wheeler
  Of course Wheaton's web renovation is more than just a new look. It's also about making our website work harder for us. Our consultant team visits a lot of college campuses. After spending time at Wheaton, they told us that … Continue reading → More »

• Themes: All news, all the time

  June 17, 2009 Colleen Wheeler
  In the past year we've heard over and over that Wheaton students, faculty, staff and alumnae/i are doing great quantities of wonderful things, but most of them never make it to the web site. You don't have to know much … Continue reading → More »

• Themes: Information architecture

  June 10, 2009 David Caldwell
  As we're rethinking the design of the Wheaton web site we're also rethinking its organization and navigation. White Whale's recommendations sometimes sound simple and obvious, but following them carefully will make a difference. Here are a few samples. If you … Continue reading → More »

• Advertising and the use of external links on Wheaton web pages

  June 3, 2009 Colleen Wheeler
  Increasingly we are asked about the appropriateness of links to commercial enterprises from Wheaton College web pages. Today we're announcing a policy guide to help web page editors understand both the desirability of useful external links and the unacceptability of … Continue reading → More »