Marketing

Marketing is the cornerstone of all business—indispensable in helping organizations build brand awareness and attract customers.

Major

Wheaton College’s marketing major, offered through the Business and Management Department, will prepare you to enter a dynamic field with ample career possibilities for those who thrive on creativity, data, and innovation. Learn how to develop marketing campaigns that shape consumer behavior, influence purchasing decisions, and drive business growth through real-world consulting projects and immersive learning experiences. Design a unique educational experience that aligns with your interests through electives covering creative development, analytics, and psycho-social trends. Through your required internship, you’ll expand your marketing understanding and take your learnings beyond the classroom.

Minor

The marketing minor introduces students to marketing fundamentals across three areas–creative development, analytics and psycho-social trends. Students gain essential knowledge of the core principles of marketing through an interdisciplinary course of study.

Courses

Core Courses

  • ECON 102: Introduction to Microeconomics
  • MGMT 111: Fundamentals of Business
  • MGMT 141: Statistics for the Social Sciences
  • MGMT 210: Business & Management Responsibility
  • MGMT 255/ECON 255: Corporate Finance
  • MGMT 350: Marketing
  • MGMT 398: Consumer Behavior
  • MGMT 398: Marketing Management
  • MGMT 401: Senior Seminar—Capstone


Elective Courses

An additional four interdisciplinary courses

  1. One course in Digital Tools and Data Analysis
  2. One course in Content Creation and Production
  3. One course in Cultural Theory
  4. A second course in Digital Tools and Data Analysis or Content Creation and
    Production

View major requirements in the course catalog

View minor requirements in the course catalog

Alumni in Marketing

Wheaton alumni serve in a variety of marketing roles that help elevate their business or organization. A sample of positions held by our graduates:


Integrated Marketing Manager
Ancestry
San Francisco, CA

Head of Marketing
Bancroft Wines Ltd.
London, UK

Senior Marketing Manager
DoorDash
San Francisco, CA

Director, Consumer Strategy and Segment Marketing
Fidelity Investments
Boston, MA

Partner Marketing Manager, Google Cloud
Google
New York, NY


Multicultural Marketing Coordinator
HBO
New York, NY

Senior Director, Marketing and Account Strategy for Fashion and Luxury
Hearst Magazines
New York, NY

Senior Vice President, Marketing and Engagement
Imagine Pediatrics
Boston, MA

Marketing Manager, Global Strategic Marketing
Johnson & Johnson
New Brunswick, NJ


Marketing Director
MassMutual
Boston, MA

Senior Manager, Integrated Marketing
Paramount
New York, NY

Marketing Manager Foodservice Innovation
PepsiCo
Purchase, NY

Director of Product Marketing
Planet
San Francisco, CA

Business Development Marketing Analyst
UnitedHealth Group
Minnetonka, MN


WheaGo Global

The WheaGo Global First-Semester Study Abroad program kick-starts your college career in one of the world’s great cities, immersed in an exciting cultural adventure and focused on your top academic interests.

First semester business study in Australia

Get down to business by spending your first semester in one of the world’s economic power centers at the International College of Management Sydney.

See courses offered

More about WheaGo Global

Department

Offered by the Business and Management department.