Andrew Hench ’04 launches men’s clothing business
Four years ago, he and his brother, Will Hench, launched ThreadLab, a men’s online clothing delivery service, out of a bedroom in his Boston condo. Thanks to funding from VegasTechFund, a seed-stage investment firm, the startup moved operations last September to Las Vegas to grow the business.
ThreadLab utilizes smart technology to deliver affordable clothing right into customers’ mailboxes, Hench said. “Our customers’ profiles and preferences drive whatever they receive in each box. For example, one customer may not like V-necks, so he’ll never get a V-neck. Another customer may not like stripes, so he’ll never see a striped shirt, sweater or sweatshirt.”
Hench, who majored in studio art at Wheaton, designed the original logo on the clothing boxes when the company first got off the ground. In addition to managing day-to-day business operations, he participates in some of the buying of the clothing.
“I have a decent sense of what looks good and what will fit our demographic,” he said. [Read more...]