Newest major leverages liberal arts, inspires enterprising leaders
In the brightly lit Pawsmopolitan pet boutique, amid doggy birthday cookies, stuffed animals and mango-scented shampoos, five Wheaton students in the “Marketing” course gather around owner Lori Dunbar one winter afternoon to present their strategies for attracting customers.
Their client listens intently to their ideas, which include improving signage at her Norton, Mass., shop; increasing social media; and offering discounts. Later, Dunbar will dive into the carefully researched 68-page report that the students spent a semester on, employing an arsenal of skills ranging from data analysis to the use of effective communications.
Scenes like this one, featuring teams of students serving as consultants, have been playing out at businesses all over the local area since Wheaton launched its newest major, business and management, spring semester 2014.
And it’s not business as usual. [Read more...]