If you Facebook it, they will come.
Wheaton student-athletes, coaches, administrators and alums are seeing this more and more as they continue to raise the virtual profile of college athletics by using social media.
Just one example: Before students departed campus in December for winter break, the women’s basketball team extended an invitation to the entire campus for an important conference game against Babson College.
In addition to using the college’s in-house email system, posters and flyers, the team relied on every member of its squad to advertise the event through their accounts on Facebook, as well as send out tweets via the team’s handle @WheatonBBall to encourage people to come to the game and wear their Wheaton blue. The athletics department also used social media channels to advertise the event for about a month prior.