Be clean and uncluttered: Clean like the dickens and remove all the bric-a-brac (sentimental, or not), and clear away clutter in your home. A buyer needs to visualize their mess, not see yours.
Do a weekend makeover: Spiff things up! A fresh coat of paint here, a vase of fresh flowers there; it can make a world of difference.
Add the “home sweet home” factor: Not long ago my mother-in-law placed her home on the market. Just before the first open house, we lit fires in the fireplaces, roasted a turkey (the house smelled amazing), and set the dining room table for dinner. The crystal sparkled. The pillows were fluffed. Potential buyers ate it up (no pun intended).
—Jeffrey Ferreira ’95
Ferreira, of Wayland, Mass., is a principal at J. Ferreira Designs (www.jferreiradesigns.com), and has extensive experience in both interior design and real estate.
More KNOW HOW TO…
- …Dress after 40
- …Find the perfect job in a tough market
- …Make the most of an information interview
- …Make cranberry relish
- …Get children to spend more time outdoors in the winter
- …Talk to your children about S-E-X
- …Mentally recover after a disaster
- …Stay centered when life is out of balance
- …Determine if someone is having a stroke
- …Handle defensive silence
- …Stage your home to sell
- …Take a great digital photograph
- …Select an artist to paint a portrait
- …Not act like “a little old lady”
- …Find humor in any situation
- …Use social media for professional networking
- …Develop a Twitter following
- …Overcome the fear of public speaking
- …Maximize your e-mail marketing