C.C. Chapman

Visiting Instructor of Business and Management

Personal Website


Science Center 204

(508) 286-3242


C.C. is a Visiting Instructor of Business and Management at Wheaton College and an Adjunct Professor of Marketing and Communications at Bentley University. He has also developed and taught courses for LinkedIn Learning, Lynda.com, CreativeLive, and Treehouse. At Wheaton, he serves as the college’s liaison to MassChallenge, leading our student cohort working there over the summer and identifying opportunities for collaboration and mutual benefit.

C.C. Chapman describes himself as a New England raised storyteller, explorer, and humanitarian. Others have described him as a thought leader in the online marketing space, a grounded futurist and one of the nicest guys on the Internet. Over the years of his career, he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

C.C. is an advocate who speaks about building passionate communities and the strategic values of content-based marketing. He travels the world speaking in front of audiences to do more in the world and how to understand content marketing better.  He is a Samsung Imagelogger, the original ONE Dad and a UN Foundation Social Good Fellow. As a storyteller for hire, his work has appeared on the pages of Rolling Stone and The Wall Street Journal.

C.C. is the past Chairman of the Board at Wediko and currently serves on the board of The Hockey Foundation. He happily lives in the woods outside of Boston with his loving family.


BS, Computer Information Systems
Bentley University


C.C. is the co-author of the international bestseller Content Rules and is also the author of Amazing Things Will Happen.

Program & Partnership Director - Wheaton Innovates with MassChallenge

Wheaton Innovates, or WiN for short, is a partnership between Wheaton College and MassChallenge. C.C manages a team of diversely talented students committed to creative innovation, social entrepreneurship and positive impact. The team provides a diverse offering of services to emerging companies and early-stage entrepreneurs, including original video content, website copy and optimization, social media strategies, and other tactics for business growth.