Wheaton College Norton, Massachusetts
Wheaton College

Considering adding a department Facebook page?

Posted on December 14, 2012

Facebook logo

In addition to their Wheaton College website, many Wheaton departments (including Career Services, Health and Wellness, and SAIL) use Facebook  to share information with community members.

If you're considering a Facebook page for your department, talk with the web team about your goals—and ask about some effective practices shared by other departments, including:

  • Re-using your content. We make it easy to pull content from your department's Facebook feed into your college web page.
  • What works best? Most departments find that Facebook is especially useful to them for time-sensitive event planning and photos.
  • Channels. You and your colleagues should agree on how you will use this additional channel, and plan for some content overlap across your other information channels.
  • As you should do with other channels, you should assign two people to manage your Facebook account.
  • Content schedule. Keep your content fresh. One way to do this is to create a specific type of content creation for each day or week... and block it off in your calendar. Once the glow of a new project disappears, you still have to sustain this.

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