Wheaton College Norton, Massachusetts
Wheaton College
Web

Considering adding a department Facebook page?

Posted on December 14, 2012

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In addition to their Wheaton College website, many Wheaton departments (including Career Services, Health and Wellness, and SAIL) use Facebook  to share information with community members.

If you're considering a Facebook page for your department, talk with the web team about your goals—and ask about some effective practices shared by other departments, including:

  • Re-using your content. We make it easy to pull content from your department's Facebook feed into your college web page.
  • What works best? Most departments find that Facebook is especially useful to them for time-sensitive event planning and photos.
  • Channels. You and your colleagues should agree on how you will use this additional channel, and plan for some content overlap across your other information channels.
  • As you should do with other channels, you should assign two people to manage your Facebook account.
  • Content schedule. Keep your content fresh. One way to do this is to create a specific type of content creation for each day or week... and block it off in your calendar. Once the glow of a new project disappears, you still have to sustain this.

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