Putting Sociology Skills to Work
Posted on January 7, 2014
Since graduating from Wheaton with a degree in Sociology I have built a 15+ year career in market research. Across my career, I have guided leaders at global companies, universities, and government agencies on their product and marketing strategies based on research that I designed, conducted, analyzed, and presented. I currently work at Forrester Research in Cambridge as a Senior Data Engagement Director. Basically, I work with consumer technology companies (Apple, Microsoft, Samsung, Google, etc.) helping them better understand consumer attitudes, adoption, and usage of technology.
One of the most gratifying aspects of my career is that the skills I use every day are directly related to the skills I developed in my Sociology studies at Wheaton. These skills include those learned in my classes, in the ample one-on-one time I spent with my professors, and the time that I spent researching, writing and defending my Senior Honor Thesis. These experiences taught me how to design and conduct research, analyze data, translate that data into an easily-understood story, and speak in front of an – often intimidating – audience of professionals.
When I work with my clients they often ask me where I got my MBA. I always enjoy responding - gently correcting them - that my academic background is in Sociology, not Business. I then explain how Sociology is a natural fit for market research and consulting because of what you learn about the research process from design to presentation. I then go on to say how Wheaton’s academic environment and committed Sociology Department faculty were ideal for developing these skills.