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Posted on April 27, 2009

In Boston, long before you walk into the Dancing Deer Baking Company and long after you leave, you smell it. The chocolate. The cinnamon. The unidentifiable yumminess.

Goodness lingers. Company CEO and co-founder Trish Karter, a Wheaton alumna, has made sure that that is also true of her business mission by practicing corporate social responsibility. Her award-winning Boston-based company donates 35 percent of the retail price from the Sweet Home product line to programs aimed at ending homelessness.

She has taken the mission on the road with the Dancing Deer Mother’s Day Ride to help end homelessness. To mark company’s 15th anniversary, Karter got on her bike on April 22 for a 15-day, 1,500-mile ride from Atlanta to Boston. The ride will end around Mother’s Day on May 6. Along the way she plans to stay at homeless shelters in 15 cities and talk about ways to end homelessness. She’s also trying to raise money for a scholarship fund that helps homeless mothers.

Before she left for the trip, NECN interviewed her about her efforts. See photos, find out where she is now via her GPS tracker and read her blog at www.dancingdeer.com/ride.

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