Wheaton College Norton, Massachusetts
Wheaton College
Faculty

Academics

Brad Sago

Brad Sago

Professor of Business and Management
& Founding Faculty Business and Management Program

As the Founding Faculty of the Business and Management Program at Wheaton College, I assist in the design, development and growth of the new Business and Management Major. Previously, I was a professor of marketing at both Whitworth University (WA) and Anderson University (IN).

Degrees

Master of Science in Media Arts and Science, Indiana University, 2000
Doctor of Business Administration, United States International University, 1989
Master of Business Administration, Entrepreneurship, Azusa Pacific University, 1983
Bachelor of Arts, Business Administration, Azusa Pacific University, 1982

Main Interests

Marketing; consumer behavior; online/social media consumer behavior; generational issues.

Publications

Recent Refereed Articles

Sago, B. & Hinnenkamp, C. (2014). "The Impact of Significant Negative News on Consumer Behavior towards Favorite Brands." Global Journal of Business Research, 8(1), 65-72.

Sago, B. (2013). "Factors Influencing Social Media Adoption and Frequency of Use: An Examination of Facebook, Twitter, Pinterest, and Google+." International Journal of Business and Commerce, 3(1), 1-14.

LaShaw, M., Sago, B. & Lambert, T. (2013). "University Student Perceptions and Learning Outcomes of an Experiential Audit Project." The International Journal of Business, Humanities and Technology, 3(3), 1-11.

Sago, B. (2012). "Quick Response (QR) Codes in Marketing: The Relationship Between Consumer Interest and Likelihood of Future Use." The International Journal of GSTF Business Review, 1(3), 167-172.

Sago, B. (2011). "The Usage Level and Effectiveness of Quick Response (QR) Codes for Integrated Marketing Communication Purposes among College Students." The International Journal of Integrated Marketing Communication, 3(2), 7-17.

Sago, B. (2010). "The Changing Attitudes, Expectations and Traits of Parents of Intercollegiate Athletes." The International Journal of Sport and Society, 1(4), 129-140.

Sago, B. (2010). The Influence of Social Media Message Sources on Millennial Generation Consumers. The International Journal of Integrated Marketing Communication, 2(2), 7-18.

Recent Academic Presentations

“The Usage Level and Effectiveness of Quick Response (QR) Codes for Marketing-Oriented Purposes among College Students.” 2011 Direct Marketing/Interactive Educators’ Research Conference, Boston, MA.

“Businesses on Facebook: An Analysis of Business - User ‘Wall’ Interactions.” 2010 Marketing/Interactive Educators’ Research Conference, San Francisco, CA.

“The Changing Attitudes and Traits of Parents of Intercollegiate Athletes.” 2010 International Conference on Sport and Society, Vancouver, BC.

“The Use and Impact of Digital User-Generated Information on the Shopping and Buying Behavior of the Millennial Generation.” 2009 Marketing/Interactive Educators’ Research Conference, San Diego, CA.

Other Presentations

“Businesses on Facebook: An Analysis of Business - User ‘Wall’ Interactions.” (invited), MBA Program, Foster School of Business, University of Washington–Seattle, 2010.

"The Use and Impact of Digital User-Generated Information on the Shopping and Buying Behavior of the Millennial Generation." DMEF Educators' Research Conference, San Diego, CA, 2009.

"Leaping the Call Center Generational Divide."The 21st Annual E-SOURCE Forum, Denver, CO, 2007.

"Generation Differences at Work: Building and Maintaining a Healthy Workplace Culture." Opening keynote address, 56th Annual Governor’s (State of Washington) Industrial Safety and Health Conference, Tacoma, WA, 2007.