Wheaton College Norton, Massachusetts
Wheaton College
Marketing & Communications



Saint: abbreviate “Saint” when referring to such cities as St. Louis, St. Paul, etc.

scholar, scholarship: use Fulbright Scholar, Balfour Scholar, etc., but Fulbright scholarship, Wheaton scholarship, Trustee scholarship.

seasons: do not capitalize season names.

Is that course offered in the fall semester?




social media: A practice by which people meet, interact and share information online through the use of such sites as Facebook or Twitter. Treat as a singular (collective) noun.

Social media is thriving in the 21st century.

Capitalize names of social media networks: Facebook, Google Plus +, Instagram, LinkedIn, Pinterest, Snapchat, Twitter, Tumblr, YouTube

Terms relating to social networking activities are lowercase


like or share a post

friend or unfriend someone


tweet (n. or v.): a short posting on Twitter

retweet: the practice of sharing a tweet by someone else to your followers


snap: a post on Snapchat


sentence, end of: use one space after a period or other terminal punctuation.

state names, abbreviating: use AP abbreviations, not the two-letter postal abbreviations: Ala., Ariz., Ark., Calif., Colo., Conn., Del., Fla., Ga., Ill., Ind., Kan., Ky., La., Md., Mass., Mich., Minn., Miss., Mo., Mont., Neb., Nev., N.H., N.J., N.M., N.Y., N.C.,
N.D., Okla., Ore., Pa., R.I., S.C., S.D., Tenn., Vt., Va., Wash., W.Va., Wis., Wyo.

Note: Never abbreviate Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah.

Note: Washington, D.C.

Note: Spell out a state name when it stands alone (i.e., without a city preceding it).

I’m from Connecticut, but Vermont is my favorite state.

Exception: use two-letter postal abbreviations in addresses.

Street: do not shorten Street, Avenue, Boulevard, etc., unless the word is part of an address.

Wheaton College is on Main Street.

Sherlock Holmes lives at 221B Baker St.

Summer programs

Discover@Wheaton: a four-week pre-college program for high school students

EXPLO at Wheaton: a three-week camp for elementary school students entering grades four through six

Summer Institute for Social Entrepreneurship: a program for Wheaton students interested in building entrepreneurial skills



telephone numbers: write college phone numbers as follows: ext. 1111 for on-campus callers, 286-1111 or 508-286-1111 for off-campus callers (use the same format for non-Wheaton numbers)

theater vs. theatre: use “theatre” when referring to the official Wheaton department and its course and professorial titles; also when the word is part of a facility name (Weber Theatre). When writing about theater in general, use “theater.”

Thesis Parade or Honors Thesis Parade

times of day: See hours

time zones: abbreviate without periods (e.g., EST for Eastern Standard Time)

TITLES (of persons)

Capitalize educational and business titles only when used in front of the name or in lists and programs.

Do not capitalize such titles when they follow the name, unless the title is a named or distinguished professorship.

Dennis M. Hanno, president, or President Dennis M. Hanno

Professor John Kricher is a respected ornithologist.

John Kricher, professor of biology, wrote a book on tropical ecology.

The course is taught by Kirk Anderson, Goldberg Associate Professor of French.

Do not capitalize such titles when they are used generically.

Contact the dean of students for more information.

She was a college president before her retirement.


Similarly, do not capitalize unofficial titles.


I heard poet Robert Pinsky read his work.

Reunion gift chair Alissa Adams ’18 was first to address the gathering.


On first mention, include the first name and last name. Thereafter, refer to individual by last name only.

Dennis M. Hanno, president—thereafter, Hanno states that ...


TITLES (of published works): capitalize all words in the titles of books, plays, lectures, musical compositions, etc., except any article or preposition that precedes it. (AP Style)

“For Whom the Bell Tolls”

“The Tell-Tale Heart”

Put quotation marks around the titles of computer and video games, course names, journal essays, movies, operas, plays, poems, albums and songs, radio and television programs, lectures, speeches and works of art.

Other rules on titles:

Titles in italics: books, newspapers and magazines (Wheaton rule)

Exception: Do not put quotation marks around the Bible and books that are primarily catalogs of reference material (almanacs, directories, dictionaries, encyclopedias, handbooks and similar publications.) Also, do not use quotation marks around such software titles as WordPerfect or Windows.

Note: Translate a foreign title into English unless a work is generally known by its foreign name.

Titles in roman: blogs, websites, newspaper and magazine columns

TITLES (of places and entities): capitalize association, building, center, club, conference, department, division, hall, office, room, senate, street, university, etc., when using the official name; thereafter, do not capitalize these words when used alone.

SGA Senate. The senate met yesterday.

The meeting was held in Room 201 of Knapton Hall. The room was crowded.

The Alumnae/i Association has its own website. The association has 15,000 members.

T-shirt: not t-shirt or tee-shirt

trustees: official name of the Wheaton governing body is Board of Trustees of Wheaton College

Board of Trustees: thereafter, the trustees or the board

The Board of Trustees will meet this weekend.

She has been a trustee for six years.

The board’s decision was final.



United States/U.S. The abbreviation is acceptable as either an adjective or a noun. In headlines, use US without the period.

underline: do not underline text on a webpage, because underlining indicates a hyperlink.

URL: always capitalized. When a sentence ends with a URL or an e-mail address, do not omit the final period. It is okay to omit the www in many instances.

To visit us on the web, go to wheatoncollege.edu.
For further information, contact quarterly@wheatoncollege.edu.



WCCS: the Wheaton radio station, founded in 1978

the web: also webpage, website, webcam, webcast and webmaster. (AP Style, 2016)

Wheaton Edge: Official name for college’s guaranteed funding for an internship, research position or other experiential learning opportunity.

Wheaton Fund: official name of Wheaton’s annual giving program. Do not capitalize “the” in textual references. (see advancement terms)

She gave to the Wheaton Fund for the first time this year.

wheatoncollege.edu: is the preferred form for email and web addresses in all college publications, in order to underscore our identity as “Wheaton College.”




X-ray: uppercase and hyphenated

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