Wheaton College Norton, Massachusetts
Wheaton College

Academics

Business and Management 205. Marketing

Marketing is a process of creating, communicating, and delivering value to customers in a way that benefits organizations and stakeholders. We will examine the role of marketing in society, consumer behavior, product management, pricing, distribution and promotion. Marketing strategy and its application in a range of industries (consumer goods and services, business-to-business settings, and not-for-profit organizations) will be introduced.