Wheaton College Norton, Massachusetts
Wheaton College
Business and Management


Analytics and New Media

This concentration provides interested business majors the opportunity to focus on analytics and new media. Students concentrating in this area will gain expertise in business and financial analysis, informatics, and the business applications of traditional and new media. The concentration allows students to develop skill in analyzing very large amounts of data, a skill crucial to understanding markets and retaining customers; optimizing presentation of products to customers and markets; building and working within digital communities; and understanding old, new, and evolving sources of media. Students will develop an understanding of new media for their own sake, and learn to use new media to support dissemination of information, recruitment, and advertising.


COMP 115 Robots, Games and Problem Solving
COMP 161 Web Programming, Graphics and Design
COMP 325 Database Systems
ECON 330 Applied Econometrics
/FNMS 231 Introduction to New Media
ENG 280 Writing in Professional Contexts
ENG 331 Digital Culture
MATH 202 Cryptography
MATH 251 Methods of Data Analysis
MATH 266 Operations Research
SOC 175 Media and Society
SOC 282 Visual Sociology

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